RAM is a Swiss watch manufacturer that launched its first timepiece collection in December 2008. The brand, currently headquartered in the city of Zug in Switzerland, has strong associations with sports. The name ‘RAM’ – both as a symbol and zodiacal sign – has connotations of strength, dynamism, speed and strong will; all attributes that the company aims to reflect and evoke in the design of its watches. The graphic identity and idea for the logo coming from the business moniker itself.
As part of the identity we created a series of watch illustrations to showcase the individual elements of each watch, which are available in the brochure.