Promotional Paper 1 from the Re-brand for London based creative agency Hey Human. Hey Human focus on building brands that are celebrated and shared by people. Human brands. They focus on behaviours – the behaviours of people and the behaviours of brands themselves. They believe successful human brands connect in this world of complexity through embracing the human behaviours needed to thrive today. This became the basis of the idea moving forward.
We created a paper based around phrases and interesting facts that make us uniquely human. One such fact being: “Hey Human! You will be amazed to know that 50% of human dna is the same as a banana!” A promotional piece for Hey Human.
Art direction: RM&CO/Dan Westin/Bo Hellberg
Photography: Jason Hindley
Visit: Hey Human