Re-brand for London based creative agency Hey Human. Hey Human focus on building brands that are celebrated and shared by people. Human brands. They focus on behaviours – the behaviours of people and the behaviours of brands themselves. They believe successful human brands connect in this world of complexity through embracing the human behaviours needed to thrive today. This became the basis of the idea moving forward.
We created a tone of voice, marque, identity and art direction based around phrases and interesting facts that make us uniquely human. One such fact being: “Hey Human! You will be amazed to know that 50% of human dna is the same as a banana!” The ‘H’ in the re-drawn logotype and marque joins with an exclamation mark, adding surprise at these unique facts. An idea inspired by the overall tone of voice of Hey Human. These facts are peppered throughout the branded elements.
Art direction: RM&CO/Dan Westin/Bo Hellberg
Photography: Jason Hindley
Visit: Hey Human