Project Information

Football For Peace Brochure

Promotional brochure for Football For Peace. A diplomatic sports movement, dedicated to inspiring people-to-people diplomacy and understanding within marginalised communities, both locally and internationally. Football For Peace taps into the power of football to inspire greater understanding — bringing different sides together to find common areas of agreement and help facilitate solving these problems.

Football For Peace works alongside governments, football federations, local councils and schools to apply their peace process. By lobbying and targeting disenfranchised communities in the UK and around the globe, they seek to influence positive social change and challenge the midst of future generations.

Titled “Creating Dialogue & Uniting the World”. The overall brochure plays on the theme of uniting with one common ‘goal’ — bringing two sides together. The dust jacket uses an image of the “All Together Now” sculpture by artist Andrew Edwards depicting the Christmas Day peace match in WW1 and placed so that the handshake folds around the spine of the actual brochure. Highlighting the theme of bringing two different sides together.

The typographic composition on the cover is inspired by the same notion of two sides coming together. The spine acts as a halfway line of a football pitch and the words “Uniting the World” fold around the spine or centre point. The “Creating Dialogue &” is positioned at each side on the front and back cover which abstractly represents the goals of each side on the football field. The contents and corresponding section pages reference the back of football players tops with large numbers acting as section dividers.

The brochure is complete with a set of stickers of the Football For Peace international team which can be pealed off and stuck onto the inside pages in the corresponding numbers of each player — referencing the classic panini sticker albums.


_MG_4716 _MG_4728 _MG_4736 _MG_4738 _MG_4741 _MG_4742 _MG_4761_MG_4767 _MG_4773 _MG_4779 _MG_4784 _MG_4789_MG_4836 _MG_4794 _MG_4795 _MG_4800 _MG_4803 _MG_4806 _MG_4809 _MG_4810 _MG_4817 _MG_4818 _MG_4821 _MG_4825 _MG_4827 _MG_4829 _MG_4831  _MG_4840 _MG_4847 _MG_4849 _MG_4850 _MG_4853 _MG_4856 _MG_6138 _MG_6141 _MG_6145

Football For Peace Brochure

Promotional brochure for Football For Peace. A diplomatic sports movement, dedicated to inspiring people-to-people diplomacy and understanding within marginalised communities, both locally and internationally. Football For Peace taps into the power of football to inspire greater understanding — bringing different sides together to find common areas of agreement and help facilitate solving these problems.

Football For Peace works alongside governments, football federations, local councils and schools to apply their peace process. By lobbying and targeting disenfranchised communities in the UK and around the globe, they seek to influence positive social change and challenge the midst of future generations.

Titled “Creating Dialogue & Uniting the World”. The overall brochure plays on the theme of uniting with one common ‘goal’ — bringing two sides together. The dust jacket uses an image of the “All Together Now” sculpture by artist Andrew Edwards depicting the Christmas Day peace match in WW1 and placed so that the handshake folds around the spine of the actual brochure. Highlighting the theme of bringing two different sides together.

The typographic composition on the cover is inspired by the same notion of two sides coming together. The spine acts as a halfway line of a football pitch and the words “Uniting the World” fold around the spine or centre point. The “Creating Dialogue &” is positioned at each side on the front and back cover which abstractly represents the goals of each side on the football field. The contents and corresponding section pages reference the back of football players tops with large numbers acting as section dividers.

The brochure is complete with a set of stickers of the Football For Peace international team which can be pealed off and stuck onto the inside pages in the corresponding numbers of each player — referencing the classic panini sticker albums.