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EdenSpiekermann uses Utopia for Z2X

For their 20th birthday in September 2016, the German newspaper ZEIT ONLINE decided to host an unconference for about 600 young people (age 20 to 29 — 2X). The event was packed with workshops, discussions and quick presentations about “new visions for the future” – political, economic and cultural ideas for a better world. These ideas were developed and presented by the participants, and in the end, three winners were selected which got financial support and publicity. Here is an official press release in German.

Created by Christoph Rauscher while at design house Edenspiekermann — the festival’s visual identity used a fresh, youthful and interesting approach. The Escheresque glyphs in the festival logo are from RM&CO partner Alfio Mazzei’s Utopia 14 (2013). The reversed open ‘Z’ is derived from the newspaper’s nameplate.

Utopia designed in 2013, gained international acclaim and attention being used by Erik Spiekermann’s Studio and Astrid Stavro’s Atlas in individual identity projects as well as picking up Red Dot and Graphis awards. It was also used throughout issue 218 of étapes — The leading French publication on graphic design and visual culture.

Initially designed by Alfio Mazzei of RossiMazzei (RM&Co) as part of an overall graphic system and identity for Eventi Letterari, a festival of literary events in Monte Verità, Switzerland. There are three styles, Light (outlined, used for the sample), Bold (reversed, i.e. solid with white lines), and Medium (with white and black areas).

Featured on Fonts in use and it can be seen in use online for ZX2 here and étapes 218.