RM&CO partner Pete Rossi has picked up a Cannes Design Lions Bronze award and Graphis Merit in the Social/Political Poster category for the branding and campaign for HM Government’s ‘Educate Against Hate’.
The ‘Educate Against Hate’ campaign provided resources, information, advice and a movement, to help parents, teachers and school leaders keep young people safe from the influences of radicalisation. This striking logo used a clear and bold typographical approach, as part of a much wider campaign fronted by a carefully designed website. Each word in the word mark was punctuated by a full stop to give each word greater gravitas and power. To illustrate the momentum of the Educate Against Hate brand, the word ‘hate’ was struck through. This device was used throughout the campaign to visually give a sense of positive change taking place, that all negativity is being removed.
Founded in 1954, Cannes Lions is an eight-day programme of creative inspiration, celebration, education and networking. Over 15,000 delegates from around 100 countries attend the Festival, making it the only truly global meeting-place for branded communications professionals to connect, share and discover. The most coveted creative accolades, The Lions, are also judged and presented at the Festival. Over 40,000 submissions from 23 categories are put through rigorous, impartial assessment by respected industry representatives, showcased in onsite exhibitions and screenings before being awarded during a number of ceremonies. Recognising and catering to specialisations within the industry, part of the Festival content and associated categories are also channelled into streams.
To view the showreel and winning work see here.