“We wanted to create a timeless design coupled with that historic and handcrafted element. A classic yet contemporary case that celebrates and pays homage to the 92-year history of the ADC. The design features elements of the old, fused with the new.”
One of these classic elements is the medallion embossed on the back of the case, which was resurrected from a coin designed by sculptor Paul Manship in 1920 to honor the best creative work in the world.
The launch of the 92nd Annual App is quite significant — its the first time in the ADC’s history that no book will be printed in the traditional sense. “this is a big statement to the industry about how information can be consumed,” Pete said. In lieu of a printed book, “The case acts as a tangible symbol that ADC members can look forward to holding in their hands.”